What are the dynamics behind the scene that can help or hinder a smooth process? And when you’re sitting on a potentially transformative business idea, is it better to get it out into the world as quickly as possible, or hold back and make sure that it’s the best it can be? In this episode, we meet Yves Behar, a prolific product designer, and Asad Hamir, a serial entrepreneur, to discuss the many challenging hurdles in transforming good ideas into good products that are finally able to make it market.