08 Jan 2020
Thought Starters • Episode 64

To Market, To Market: getting from design to metaphorical shop shelf, with Yves Behar and Asad Hamir

To Market, To Market: getting from design to metaphorical shop shelf, with Yves Behar and Asad Hamir Feature Image

What are the dynamics behind the scene that can help or hinder a smooth process? And when you’re sitting on a potentially transformative business idea, is it better to get it out into the world as quickly as possible, or hold back and make sure that it’s the best it can be? In this episode, we meet Yves Behar, a prolific product designer, and Asad Hamir, a serial entrepreneur, to discuss the many challenging hurdles in transforming good ideas into good products that are finally able to make it market.