The mismatched metabolisms of hardware versus software, why startups need better product marketing and how science fiction drives innovation: all in this episode of Thought Starters.

In the Pod at White City Place, we meet Matt Webb, who runs accelerator programs for esteemed digital agency R/GA, and Jon Marshall, design director at MAP, an industrial design consultancy he co-founded with Edward Barber and Jay Osgerby.

Pictured: Suzy Snooze, a product designed by MAP in collaboration with BleepBleeps. Suzy Snooze begins as a baby monitor, then as a sleep trainer and later as a speaker, ultimately evolving with the child.