This week’s Thought Starter discusses consumer psychology and the senses (touch, taste, smell, sight and sound) and how they impact our perception of the world.

Recorded live from The Pod at White City Place, our special Co-Host Sam Bompas of Bompas and Parr - the leading Architects of Taste: Feeding Minds and Stomachs, sits down with Betina Piqueras-Fiszman, Professor of Consumer Behaviour, to explore how our senses impact our perception of products and the world around us.

Betina dedicates her time to research around exploring new ways of understanding consumers food preferences and motivations