There are a lot of brands that sell themselves on design – where function and quality are set as differentiators, paired with just the right amount of aesthetic finessing. Companies have been harnessing the power of good produce design and brand in a very conscious way for well over a century.

In this episode, perspectives from the old and established and the new and start-up, as we talk about what work each has to do to develop their brands, tell their stories, and rise to become benchmarks in their industries.